Archive for July, 2009

Do you mentor using social media? [call for help]

I have been asked to provide a one-hour talk on the potential uses of social software for mentoring in September. I’ve come up with a few talking points, but I’d love to get input from “you” about ways you’ve impacted (or been impacted by) the use of technology in formal or informal mentoring relationships.
My tentative [...]

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Using a “big shovel” to drive Enterprise 2.0 adoption

In a recent post, Seth Godin describes the concept of using a “little shovel” to gain acceptance of an idea. In it, he asserts:
If you want to dig a big hole, you need to stay in one place.
If you walk around town with a little shovel, you’ll just end up digging thousands of little holes, [...]

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The strangeness of social marketing passe

I’m as much about leveraging social media as any social media enthusiast, but I had an odd experience opening the mail the other day. As I rifled through the coupons, I snagged one for Baja Fresh, one of our favorite eats. And there, sandwiched between the locations and the coupons, was the following line:
“Follow us [...]

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